Arootz Rebrands as Intercast Networks

Arootz Inc. and its affiliate company, Arootz Interactive Ltd., recently announced the formal adoption of their new name – Intercast Networks Inc. and Intercast Networks Ltd. respectively. The new name and brand support the company’s innovative technological approach to deliver massive amounts of personalized, high quality and on-demand content over the internet.

Noam Bardin, Intercast Networks’ President and CEO, stated: “Everyone at Intercast Networks is very pleased with our new name as it successfully reflects the essence of our Multicast-to-Storage™ (M2S) technology. Intercast combines the best of both worlds – the rich content diversity and on-demand functionality of the internet with the efficient and scalable content distribution of broadcast TV. As consumers increasingly turn to the internet to find personalized content to view at their convenience, we are confident that Intercast Networks is well placed to provide the most innovative and cost efficient solution in the industry both to content and network providers.”